Project scope
Web Design
UX Strategy
Timeline
3 weeks
Tools
Figma, Framer, Midjourney
Industry
Home Improvement
Outcome
High Converting, User Friendly
Building trust with a modern online presence for Borderline
We designed a clean, human-centered website for this family-run fencing business. Our goal was to showcase their craftsmanship, increase conversions, and make booking services simple.
Borderline needed more than just a website. They needed a digital home that reflected the care and quality they bring to every project. This was an opportunity to create something meaningful, connecting their story with their customers and making every visit to the site feel effortless and inviting.
Understanding what wasn’t working
The challenges that held Borderline back
No online presence
Missed opportunities
Non-existent user journey
While Borderline was known locally for their exceptional craftsmanship, they faced several key challenges without a website. Potential customers couldn’t easily find or learn about their services online, and booking consultations felt clunky and outdated. They relied heavily on word of mouth, which limited their ability to grow.
They needed a stunning online presence to showcase their work, build trust, and streamline the customer journey. This would help them attract new clients and stand out in a competitive market.
From challenges to outcomes
How our designs delivered results
High-converting design
Clear calls to action
Seamless user journeyy
We created a website that’s not just visually stunning but built to convert. By focusing on a seamless user journey and clear calls to action, we made it easier for visitors to explore services and book consultations.
The result? A professional online presence that reflects Borderline’s craftsmanship and drives real results.
Take the first step
Let’s bring your vision to life, from concept to launch
We’d love to chat and see if we’re the right fit for your project.